Opportunity at the Edge: Change, Challenge, and Transformation on the Path to 2025, developed by Fast Future in collaboration with Aruba, reports that edge technologies – those which process and analyze user data where people connect to a network – will revolutionize corporate strategies, create more dynamic, responsive, and personalized customer and employee experiences, enable powerful business and revenue models, and even catalyze the growth of entirely new industries. To unlock these opportunities, the book argues that enterprises must embrace fundamental change, engaging in widespread strategic, structural, and leadership transformation.

Morten Illum, VP EMEA at Aruba, comments: “The findings in this book highlight the vast commercial potential for enterprises utilizing edge technologies, if companies are willing and able to enact the considerable organizational changes needed. The edge represents a dramatic overhaul in how companies understand, service, and meet the needs of their customers and employees. It will be a world defined by dynamic, immediate, and personalized services.”