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Marian Salzman

Senior Vice President, Communications at Philip Morris International

Marian Salzman has been named one of the world’s top five trendspotters and is among the most-awarded public relations executives. In 2018, after a decade at the helm of Havas PR North America, she moved to Switzerland to head global communications at Philip Morris International (PMI), tasked with helping the company to fulfill its mission of delivering a smoke-free future. Throughout her career, Marian has been at the leading edge of the rapid revolution in technology and social change. She co-founded the first online market research company more than 20 years ago and remains a go-to source on trends emerging on the social web.

In 2003, Marian introduced the world to “metrosexuality” and was later a driving voice in the concepts of local as the new global and chaos as the new normal. As a keynote speaker, Marian presents across the globe on topics from health trends and branding to generational differences and more. She is the author or co-author of 16 books, including Buzz, the first big business book on viral marketing. Her latest is Agile PR: Expert Messaging in a Hyper-Connected, Always-on World.








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