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Opportunity at the Edge – Change, Challenge, and Transformation on the Path to 2025

By Steve Wells, Rohit Talwar, and Alexandra Whittington

Over the next five years, organisations in every industry will experience change on an unprecedented scale as people, digital devices, smart technologies, and an ever-expanding network come together to transform commerce, work, education, healthcare, recreation, and more. A whole new range of possibilities emerges when we can engage with literally every device and build intelligence and connectivity into physical objects such as office furniture and clothing. The path to 2025 will spawn new customer-centric businesses, enable entire new industries and reinvent existing ones, challenge us to adapt and evolve, and facilitate greater access, equity, and inclusion across every aspect of society – this is the potential of the Edge.

We define the Edge as the new experiences being enabled by Edge technologies for customers, employees, students, patients, and any users of network services. Edge technologies allow the processing of data by devices at the Edge of networks, which is where users and devices are. It is where things connect to the network, whether they are wired or wireless. The Edge is where actions take place. Over time, these actions at the Edge will become smarter.

Smart meets digital at the Edge – smart conference rooms, smart assembly lines, smart menu ordering, smart stadiums, and a range of technology-enabled smart experiences. The opportunity at the Edge is driven by many things, including smart applications powered by artificial intelligence (AI) and machine learning (ML), mobile devices, Internet of Things (IoT) technologies, data analysis, next-generation Wi-Fi, 5G communications, and “Edge-to-cloud computing.”

The new Edge network combines AI, ML, and automation to continuously learn, predict, and adapt to changes, needs, and threats in real time. The new Edge network utilizes technologies and software to make sense of the resulting insights, enabling businesses to act and respond, optimizing the experience for the customer or user wherever they are.

Pushing intelligence out to the Edge will drive change in the design of our products, services, processes, and organizations, and transform how decisions get made – giving greater autonomy to the devices at the Edge.

Edge-based strategies are driving five critical shifts shaping the future of business and work over the next five years:

USER EMPOWERMENT – The technologies are enabling a fundamental redesign of the user experience – be they customer, student, patient, or employee – giving users the tools to define what they want, how they want it, and even how they want to pay for it.

TRANSFORMATIONAL LEADERSHIP – The scalability and rapid capability enhancements of exponentially advancing technologies such as AI, ML, IoT, and cloud computing are enabling leaders to pursue and deliver experiments to drive 2x to 10x greater improvements across their businesses.

THE PURSUIT OF DIGITAL INNOVATION AND EXCELLENCE – The increasingly central role of digital technologies demands that we raise digital literacy across the organization and prioritize the rapid evolution of our digital capability to accelerate the adoption of a digital mindset and speed up the creation of digitally based products and services based on insights generated from data collected.

EMBRACING AND EMBEDDING SMART – The Edge is helping organizations embrace the true power of smart devices to deliver mass customization and deep personalization of a range of user experiences. Rapid advancements in AI and ML are enabling the establishment of smart spaces and creating the opportunity for smart personalization, adaptation, and continuous learning in the applications offered to users.

EMERGENCE OF NEW BUSINESSES AND INDUSTRY SECTORS AT THE EDGE – The focus on solutions tailored to customer needs is driving opportunities from the creation of new businesses to the birth of new trillion-dollar industry sectors.


Capturing the Edge opportunity requires radical shifts in strategic thinking, an investment in developing deep digital experiences, experimentation with new business and revenue models, and evolution of the IT function. This change needs to be owned and driven from the C-suite. Such initiatives clearly require a vision, defined goals, and a robust delivery plan. However, before an organization can start to articulate these, most need to go through a preparatory phase to ensure they are ready to embark on a transformation of this scale. Seven key enablers of that preparatory process are identified:

LEADERSHIP AWARENESS – The starting point is rapid immersion in the top team to ensure they understand the opportunity, are aware of the associated risks, know what it takes to succeed, can prioritize what’s to be done, and maintain a clear dialogue with all stakeholders.

OPEN AND FLEXIBLE TECHNOLOGY OPTIONS – Ensuring the adoption of open, agile, and secure technology choices that allow teams to pursue future options that may not have been considered initially.

IT ALIGNMENT – Making sure the IT function can lead and deliver the journey to the Edge and has the capabilities to manage the demands, security challenges, and risks of an Edge-based technology ecosystem.

MINDSET AND DIGITAL LITERACY – Driving organization-wide awareness of the shifts taking place in the marketplace and the new business paradigms being pursued, and building high levels of digital literacy and capability to deliver on the opportunity.

USER DIALOGUE – Understanding expectations and concerns to ensure solutions genuinely meet the requirements of their intended users.

BUSINESS CASE AND INVESTMENT FUNDING – The true potential of the opportunity at the Edge will only reveal itself once solutions are in the field – the business case and investment funding strategy need to evolve in line with the evidence from the projects delivered.

FOCUSED PROJECT APPROACH – The pilot projects and experiments undertaken should be meaningful, should have clear goals, leadership, and dedicated resources, and should be delivered rapidly to ensure business focus, with rapid sharing of lessons learned to drive subsequent projects.

The opportunity at the Edge represents a new way of conceiving business – designing from the outside in and putting the organization’s focus on what happens at the Edge to maximize value for customers and employees, while also driving operational efficiency. Although it may seem that the concept is in its infancy, the nature of competition and the exponential rate of advancement in the underlying technologies mean that the pace of adoption will accelerate. This will lead in turn to transformational shifts in the experiences created and the business and revenue models adopted across every sector. For the C-suite, the call to action is clear. The only question is: how quickly can you respond to start building the future?



This article is excerpted from Opportunity at the Edge – Change, Challenge, and Transformation on the Path to 2025. Read the free eBook here.

Image: by Geralt


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