The Future of Business: Harnessing Technological Bursts of Possibility

Business in a Transformative Context
We are seeing the physical world colliding with the digital world. Physical world people and businesses tend to focus on things they can see, touch, and manufacture. Even when their output exists largely in digital form (e.g. legal contracts) they still think of their world in very tangible terms. They are often comfortable with things they are familiar with, tend to think of progress in incremental ways, typically see technology as an enabler, and rarely see themselves as technology businesses.
Those born of or living in the digital world tend to be more forward looking, comfortable with technology, early adopters of new technology having grown up with social media, electronic devices and virtual communications. When they look at the world or an industry, they see the data and information first and look for streamlined systems solutions. They focus on outcomes and believe that – from vehicle manufacture to curing world hunger – the problem is at heart one that can be solved by technology-enabled redesign of the entire system, not just by human brain power and incremental improvement. Their view is that the application of science and new technologies are the way to develop solutions to existing problems, and to capitalising on emerging opportunities.
Technology’s “Possibility Explosion”
We are seeing a “possibility explosion” from exponential science and technology developments. Not only that, we are seeing the potential of the combinational impact of technologies that are being developed in tandem, e.g. artificial intelligence (AI) and robotics. What we know about these technologies is that they will drive dramatic and rapid change; in society, across industries, business, leisure, government, healthcare, and education.
The boundaries between magic and science are blurring. There are some radical developments taking place, many of which we will see come to fruition during our working lives including mapping and uploading the human brain, and cognitive, genetic, physical and electronic enhancement of the human body. These radical developments – particularly when put together with AI – could create challenging ethical dilemmas should machines gain self-awareness and even emotional intelligence.
We don’t have to look very far into the past to see the transformative impact of combinational technology development. Although the pace of change is accelerating, transformation in ICT has been ongoing for some years, so we have an evolutionary model we can look to. Think of the computer; from room-sized machines in air conditioned rooms, to the desktop, the laptop, and the tablet. Now consider the parallel development of the telephone, from the desktop to the “luggable” mobile, mobile with apps, and the smartphone. Just think for a second how transformative smartphones alone have been, how they have become part of the fabric of our daily life, and how we take for granted the ability to access information, communicate and be entertained on the move. The following examples demonstrate the exponential possibilities that are on the horizon in the aftermath of the most recent technological bursts of progress.
- Brain–computer interface (BCI) is a direct communication pathway between an enhanced or wired brain and an external device. A BCI is often directed at researching, mapping, assisting, augmenting, or repairing human cognitive or sensory-motor functions, but their application could also extend to “mind control” of objects and devices.
- Wearables and Implants or near body devices are coming into play. Many are currently being used for health and sports performance monitoring but increasingly we see wearable technology for other uses; Google’s Glasses and the Apple watch being just two examples. Soon, we will see device recharge technology built into his clothing fabrics, conductive fibres woven into fabric that provide processing capacity for wearable devices, and GPS tracking devices fitted into shoes.
We are already used to some implants: heart pace-makers, cochlear implants, and ocular implants for example. But a new range of implants will help to enhance other body functions into the future including memory for our electronic devices. Some of these technologies are being patented now.
- Augmented and virtual reality look set to play increasingly significant roles as we seek ever more immersive experiences. A growing range of devices, surfaces, and appliances in the home, office, factory, and school will be connected – creating the so called Internet of Things (IoT), and we will see new ways to interact with information. Estimates vary widely, but within ten years there could be between 200 billion and a trillion devices and objects connected to the internet, all capable of exchanging information and providing different sorts of functionality and experiences. Video and projection technologies will improve, including holographic technologies that will allow us to share information in new ways.
- Autonomous vehicles – A number of experiments are taking place on public roads across the world, and while cars have been the focus of much media attention, lorries, buses, trains, ships, and planes are all subject to developments in autonomous / driverless technology.
- 3D printing provides the opportunity to distribute production to where it’s needed and at significantly reduced costs. Why would you manufacture products thousands of miles away from the market and transport them, if instead you can make them where the consumer is? The 3D printed Strati car produced by Local Motors is a prime example. A typical car has say 5,000 components, whereas the electric powered Strati has 50. such designs can be developed 1,000 times cheaper than a traditional car and each vehicle manufactured up to 22 times faster.
- Artificial intelligence (AI) is arguably the big game changer and becoming more common place. We already see narrow AI in use in internet searches, customer targeting applications, and in predictive analytics. But AI has much greater capability that will emerge into every aspect of our lives in the near future. Increasingly devices will learn more about us, help to provide decision support to us and take on more of our tasks. We are automating a lot more of human social and workplace activity and that is set to continue at an accelerated rate.
The Future of Business
At Fast Future, we have identified six high value industry clusters that we expect to be radically impacted or enabled by exponential and combinatorial technology developments. Indeed, each underlying sector within each cluster is expected to worth US$1Tn or more by 2025:
- Information and communications technologies (including, AI, robotics and blockchain)
- Production and construction systems (From 3D/4D printing and synthetic biology to rapid, green and sustainable construction approaches)
- Citizen services and domestic infrastructure (from health and elder care to smart vehicles and new education approaches)
- New societal infrastructure and services (encompassing intelligent transport, the sharing economy and smart cities)
- Industry transformation (the modernisations of sectors such as financial services, accounting and legal)
- Energy and environment (from renewables and fracking to environmental protection and repair).
These technological advances will have an impact right across society and all business sectors, fundamentally changing many. For those that doubt the possible scale of impact, there are a number of prominent recent examples where established businesses have ignored the signals sent by new market entrants, new technologies and new business models.
For example, Kodak ignored new market entrants and were over confident in their brand and their customer loyalty. As a result, their market share declined rapidly and they rejected a technology innovation of their own invention – the digital camera. The company emerged from Chapter 11 bankruptcy protection in 2013 and is now a very different business.
Similarly, in 2000 the relative new entrant Netflix proposed partnership with Blockbuster. The suggestion was that Netflix would run Blockbuster’s brand online, and Blockbuster promote Netflix in stores. Netflix advantages were lower costs and greater product variety. Having turned down Netflix’ overtures, Blockbuster were unable or unwilling to alter their business model and went bankrupt in 2010, while Netflix has market capitalisation of over $65 billion.
Conversely, other companies have embraced the opportunity to deploy technology to develop products and services that put the customer at the heart of the operation.
UBER was founded as a consumer-centric transportation company that utilized licensed taxi drivers for ridesharing services. The basis of what we see today was the integration a mobile application to connect passengers with drivers of vehicles for hire within a specified geographical area. What differentiated Uber from hundreds of other taxi apps was a more customer oriented experience including the ability to track their vehicle as it is on route to them, driver rating, and new payment options including fare sharing between multiple occupants. Uber is disrupting the market for taxi cabs and transportation in general and has already expanded into home delivery, food and helicopter services. It is also exploring driverless cars, drone delivery and on-demand urban air transportation.
Airbnb offers a user-friendly site for discovering and booking accommodation. The curated listings offer consumers far more than just “renting a spare room.” The proposition is about discovering cool, quirky, and creative properties. Rentals are generally 30-80% lower than available hotels. For the property owner, it is free to list with Airbnb who charge a 3% fee to process payments. Guests pay a service fee to Airbnb. They too have potential to transform a traditional service model – accommodation and space rental.
Harnessing Exponentiality
Moore’s Law has shown that $1,000 worth of computing power will double in capability every 18-24 months. If we apply that to the processing power of existing computers, in seven years or so we will see computers 128 times more powerful than today. Organisations that can develop the appropriate mindset and apply this notion of exponentiality could develop thriving business propositions and achieve dramatic growth.
Indeed, many organisations are trying to bring exponential ideas into their thinking. They are asking if technology can radically change what they do, and what they can change to solve more problems faster, deliver quicker and dramatically reduce process times. In short, they are using exponential thinking approaches to change the way they look at problems, solutions, and opportunities. They are changing the personality of their organisation, posing the question, “Should we play by the rules of the game or change the game itself?” They recognise that staying still – taking no action – is normally tantamount to going backwards.


Categories:
December 17, 2018 |
Author: Ruth Vant |















Waverly Labs will soon release a pair of in-ear translators, called Pilot, that allow conversations between people speaking different languages to be translated in real time. Through crowdfunding, the in-ear translators will be available next year for $410. How Star Trek.
However, Forbes contributor Paul Armstrong has strong doubts that Pilot is all it’s cracked up to be. After a 20 minute conversation about the technology and funding behind Pilot with Andrew Ochea, the founder and CEO of Waverly Labs, Armstrong had this to say: “Ochea did his best to answer and asked me at the end if I was convinced it wasn’t a hoax. I answered honestly. I wasn’t.”
Harvard’s Wyss Institute and the School of Engineering and Applied Sciences has stepped outside of the 3D printing box to develop a new type of printer that uses a special formulation of silver nanoparticle ink and lasers to print unsupported metallic structures in midair, overcoming the traditional 3D printing medium of supported plastic.
Pew predicts that by 2050 there will be 8 times as many centenarians as there are today, with China and Japan projected to have the highest number of adults over 100.
Established banking is one of those sectors that is potentially the least prepared for and the most resistant to the change exponentially growing digital technologies are bring about in other business sectors…
Renewables can power the world! In a clean energy milestone, Portugal ran on renewable energy alone for 4 days. This followed Germany’s announcement on May 15th, when clean energy had powered almost the entire country all day, with power prices actually turning negative a few times.
“Ross, the world’s first artificially intelligent attorney, has its first official law firm. Baker & Hostetler announced that they will be employing Ross for its bankruptcy practice, currently comprised of almost 50 lawyers.”
In another leap forward for AI and physics, Australian physicists have created an AI that can run and improve complex physics problems with little oversight. The idea is to leave the manual stuff to the AI, allowing the scientists to focus on high-level problems.
Tired of your neighbors or the CIA spying on you via drones? Hack them! “DroneDefender is a two-pronged drone jammer—it can disrupt command-and-control signals from a remote operator or disrupt automatic GPS or GLONASS guidance, depending on which of the devices’ two triggers is pulled.”
Better than just predicting winners, the big data being collected by search engines and trend watchers may make voting obsolete: “Why are we struggling so hard to figure out how to use Trends or tweets or shares to predict elections when Google actually knows exactly how we are going to vote. Impossible, you say? Think again.”




You’ve probably seen the stunning
Take living tissues and plug them into a bio-battery for life. The Modular Body is a new, slightly disgusting and creepy sci-fi website gone viral that shows us where we may be heading. Could we one day switch out our extremities or even our internal organs by simply plugging a new one into a body socket?
“The Watly unit comes equipped with photo-voltaic solar panels that produce heat and solar power. Water is then pumped into its tank that produces clean water following a vapor compression distillation process—a method that employs solar thermal energy to vaporize water and segregate contaminants (from sea salt to poisons.) A single machine can purify up to three million liters of water annually and has a lifespan of up to 15 years.”
“What does the future hold for Singapore’s talent landscape in the year 2030? Will there be a minimum wage in place, with the country enjoying full-employment with continued reliance on foreign employees? Or will the adoption of technology result in old business models making way for new ones?” This report, put together using the Delphi technique and 45 Singaporean experts, develops four potential scenarios for the future of Singapore.
The winds are shifting – while financial institutions have largely ignored digital currencies, the tech behind it, blockchain, is beginning to go mainstream in a big way…
CEO and co-founder of Boxever Dave O’Flanagan discusses how airlines are leveraging big data and predictive capabilities to transform customer engagement. Yet another great example of harnessing big data to your advantage.
From NPR’s Planet Money, a few great interactive graphs & charts showing how machines have destroyed some ‘traditional’ jobs like farming, but also how they’ve been responsible for creating new careers and decreasing the cost of goods among other things.
“If a man can’t earn the attention of the woman he longs for, is it plausible for that man to build a robot that looks exactly like his love interest instead? Is there any legal recourse to prevent someone from building a ScarJo bot, or Beyonce bot, or a bot of you?”
For the first time ever, developing nations spent more on renewables than developed nations. Developing countries spent $156 billion on renewable projects using sources like wind and solar, while developed nations spent $130 billion.
“…we’ve been ignoring two important lessons from the CRISPR/Cas9 patent dispute: patent systems no longer fit the realities of how science works, and patents give their owners significant control over the fate and shape of technologies.”
“The mouse-based study, published in Science Advances, brings scientists closer to pulling off the feat in humans, which would provide synthetic skin grafts that could treat burn victims and patients with various skin diseases.”
New research is showing that mindfulness training is acutally altering the connections in veterans’ brains, helping them avoid getting stuck in a ‘flashback loop’.
CMFs may just be the new way to store toxic waste: “Researchers discovered that composite metal foams (CMFs) are significantly more effective at insulating against high heat than the conventional metals and alloys. CMF consists of metallic hollow spheres—made of materials such as carbon steel, stainless steel, or titanium—embedded in a metallic matrix made of steel, aluminum, or metallic alloys.”




